Melismelis has created the first TV commercial for Kronos – Information Technology, a team of highly specialised professionals capable of guiding and supporting companies in the IT world. The 20-second commercial will be on air on Sky Tg24 for two weeks starting on 24 May. 'We make business digitalisation agile' is the campaign slogan that recounts Kronos' 30 years of work among the leaders in the world of digital innovation. The advert highlights the wide range of services that Kronos offers companies to make them more agile and advanced.
For Kronos, the agency also handled the TV and digital media mix, including media strategy, planning and buying. Online, the campaign was planned on ilsole24ore.com with banners and a customised skin page. The media mix includes search, social ads on LinkedIn and programmatic display. Melismelis also created a DEM campaign to engage potential customers on a specially designed landing page with the aim of generating qualified leads.