Melismelis created Atelier Alcantara, the exhibition project presented at the ADI Design Museum, overseeing both the design and production of the installation, as well as developing the visual identity for all Alcantara activities during Milan Design Week.
Created for Alcantara on the occasion of the Car Design Awards, the initiative took shape as an immersive journey dedicated to design experimentation, bringing together the worlds of automotive, fashion, and design. Within the exhibition space, visitors were invited to explore new applications of the material through installations, an interactive area, and projects developed by students from IED Milan and Kingston School of Art in London.
Melismelis helped shape an experiential narrative that highlights Alcantara’s versatility and creative potential, also creating the Atelier Alcantara logo and an emotional video to support the project. Through this initiative, the agency further strengthens its expertise in creating integrated brand experiences, while reinforcing a partnership with Alcantara that has continued for over five years and finds one of its key moments of expression in Milan Design Week.