Melismelis supported De Luca & Partners in celebrating the firm’s 50th anniversary, developing an integrated communication project designed to highlight its heritage and reinforce its authority.
A long-standing partner of the firm, Melismelis worked alongside one of Italy’s leading employment law practices to create a campaign that reflects both its legacy and its forward-looking vision.
At the heart of the campaign is the headline:
“We Are at the Dawn of Our Next 50 Years” — a message that conveys continuity and ambition, emphasising the firm’s ability to look ahead while building on five decades of experience.
The project included the development of the anniversary logo, the creative concept, and a full website redesign — both in terms of visual identity and user experience — making navigation clearer, more intuitive, and more engaging.
To support the campaign, the agency also defined and managed — in collaboration with iCorporate — a structured media plan across both traditional and digital channels.
This included placements in Il Sole 24 Ore and Corriere della Sera, alongside targeted online campaigns on LinkedIn Ads and Google Ads.