The successful collaboration between Melismelis and Viaggiator Goloso, a premium brand of the Unes Group, continues, with the latter entrusting the integrated communications agency with the development of its new website, online at www.ilviaggiatorgoloso.it. The new release focuses on an elegant aesthetic identity and more advanced technology optimised for SEO with the aim of improving search engine rankings.
The Melismelis team has designed the new website with a look and feel that maintains the identity of Il Viaggiator Goloso, making it instantly recognisable, while telling the story of the brand and its products in greater detail.
The ‘Products’ section has been designed as a real journey into the heart of taste, and to make navigation easier for users, a new search engine has been created that allows them to find the product they want more quickly. The agency has paid particular attention to the ‘Recipes’ section, focusing on originality and image quality, and has also curated the photo shoot, created specifically to capture the delicious culinary creations. The ‘Travel Chronicles’ section represents an itinerary for exploring the places where the flavours of il Viaggiator Goloso come from. Finally, the website features a store locator where you can find all the points of sale where the brand's products are available. In line with Il Viaggiator Goloso's constant focus on the customer, the new release of the website further integrates the “Vota VG” project, where the brand asks its fans and lovers of good food to vote and leave a review on its products.