Melismelis, just a few months after its first advert, ‘Ri-pensare’ (Rethink), is back with a new campaign. ‘This year starts now. Let's start again with ideas’: this is the key message of the advert which, through a typical New Year's Eve countdown, invites companies and professionals to start again with renewed enthusiasm, as if 2020 had just begun.
The 10-second advert will be on air on Sky Tg24, both on digital terrestrial television and on the Sky platform, for two weeks starting on Sunday 27 September. In addition, the campaign has also been planned for the pages of Il Sole 24 Ore and on digital media, specifically social media and programmatic display.
The concept of the campaign is based entirely on the idea of a new beginning: after the difficult months we have just experienced, the country is finally starting again and we are all getting used, day by day, to a “new normal”. It is precisely at this moment that it is essential to give space to ideas and new projects with the energy and positivity typical of the first months of a new year.