Melismelis is responsible for the visual identity of the new ACUORE project by Arca Assicurazioni, the insurance company operating in the field of family and asset protection, the B2B website and various BTL communication materials.
'ACUORE' is the new insurance solution dedicated to those who want to take care of their own health and that of their family, created in collaboration with UniSalute, a company of the Unipol Group specialising in health insurance policies.
The Melismelis creative team designed the name, logo and coordinated image for the project, whose concept revolves around the idea of protecting everything that matters most to each of us, everything that is “close to our hearts”. In addition, the agency developed the B2B website dedicated to banking institutions that may choose to offer ACUORE packages to their customers. On the website, in addition to product details and downloadable information materials, operators will be able to identify the solutions best suited to their customers' needs through a dedicated configurator. Finally, the Melismelis team also handled the creative development and production of various BTL materials, including information folders and DEMs.