Following a consultation, Gruppo Tea – the multi-utility company based in Mantua – has entrusted Melismelis with the management of its Facebook and Instagram channels. The agency is also responsible for planning the social ads budget.
The primary objective of the digital activity devised by Melismelis is to increase Gruppo Tea's brand awareness, first and foremost at the provincial level in the city of Mantua, and subsequently in the wider area comprising Lombardy, Veneto and Emilia-Romagna.
The agency team will use Facebook and Instagram pages to amplify all the messages that Gruppo Tea wants to share with its target audience, maintaining a constant level of communication consistent with the company's mission and objectives. Gruppo Tea has also chosen Melismelis to develop and manage social advertising campaigns with the main objectives of growing the community and increasing engagement.