Melismelis is supporting Dr. Finanza in its launch in Italy, managing the entire strategic and operational communication framework for the debut of the Italian branch of the Portuguese fintech company Doutor Finanças.
For the brand’s entry into the Italian market, the agency developed an integrated project spanning from the definition of positioning, tone of voice, and key messaging to the creation of the brand identity. The work extends across all touchpoints, building the brand’s presence in Italy through the website, social media, media relations, and advertising campaigns, with a strong focus on financial education — a core pillar of the Dr. Finanza model.
Melismelis also managed the launch activities, from the press conference to the official event held at Dazi Milano, helping introduce the brand to Italian media, stakeholders, and the public. The project will continue over the coming months with creative development and media planning initiatives aimed at supporting Dr. Finanza’s growth and consolidation in the Italian market.