The digital collaboration between Melismelis and CGT, a historic Italian company part of the TESYA International Group, dealer of global brands including Caterpillar, Komptech, Sandvik and Mak, has been renewed for 2022. The company has entrusted Melismelis with the strategy and management of three new digital campaigns for different areas of CGT's business.
For CGT's Energy division, Melismelis has signed the creative adaptation and digital planning to promote Cat GC generator sets, designed for a wide range of stationary applications, as well as launching a new campaign dedicated to industrial cogeneration plants, which allow the company to be the commercial and technical partner of reference in Italy in offering turnkey solutions.
In addition, Melismelis has designed and planned the new digital campaign dedicated to Komptech, the leading manufacturer of solid waste and biomass processing machines, for which CGT has been the dealer in Italy for over 10 years. The three campaigns will be planned on Social Ads, Search Ads, Programmatic Display and Native Ads.