Melismelis is behind the concept and creativity of the new multi-channel campaign Transform your energy by AXPO Italia, the fourth largest operator in Italy's free energy market. Running on TV, in print, online and on social media, the new campaign shows how Axpo Italia, which has been supporting Italian businesses for 20 years, is ready to help revive the entire country. The Transform your energy concept has been adapted into a multi-subject campaign, highlighting Axpo Italia's values and core messages: from a strong focus on customer needs to sustainability, innovation and energy trading, without forgetting important green issues such as Green PPAs, photovoltaic solutions and cogeneration.
The 30-second commercial, scheduled to air on Mediaset, Rai, Sky and La7, features a succession of sports and business personalities, all determined, courageous and with a fighting spirit. It is no coincidence that Axpo Italia is the official partner of Team Italia for the Tokyo 2020 Olympics.
The communication campaign also includes flights on the most important national media, with planning in the main daily newspapers (Il Sole 24 ORE, Corriere della Sera and La Repubblica) and in the trade press (Start Magazine, Energia Oltre, Nuova Energia).
In addition, a banner display campaign is planned on major websites (Repubblica.it, CorriereEconomia.it, LaStampa.it). Axpo Italia's Facebook and LinkedIn profiles are moving in tandem, with ad hoc content promoting the campaign and the values put forward by the energy company.