Alcantara returns to Lineapelle with an exhibition space designed by Melismelis. The collaboration between Alcantara and Melismelis continues: the company, a benchmark and symbol of Italian manufacturing excellence, has once again entrusted the communications agency with the development of the concept, design and creation of the exhibition space marking its return to Lineapelle Winter 24/25 (from 19 to 21 September, at Rho Fiera Milano).
At the international exhibition dedicated to leather, materials, accessories and components, Alcantara is shining the spotlight on the extreme customisation and versatility of the material of the same name, which allows for exclusive solutions and responds to the specific customisation needs of customers in all sectors, from fashion and accessories to automotive and design. Quality and contemporary lifestyle are the keywords that characterise Alcantara, to which Melismelis adds the concept of elaboration. Visitors are welcomed into an experiential exhibition space that is both highly attractive and functional, designed and created entirely by Melismelis to unequivocally convey the brand's identity and the unrivalled aesthetic, technical and sensory qualities of a material universally recognised as a symbol of Italian high technology.