The collaboration between Melismelis and CGT, the Italian dealer of Caterpillar, world leader in the earthmoving machinery sector, continues in the name of creativity and innovation. In 2020, the agency will manage three online campaigns for different areas of CGT's business.
Melismelis is responsible for the creative side of the new digital and offline campaign, on air since May, for the CAT® Next Generation range, the brand new, high-tech 4.0 excavators designed to maximise efficiency and reduce fuel consumption. The agency is also responsible for developing the media strategy and online planning for the search, programmatic display and social ads campaign on LinkedIn, Facebook and Instagram.
In addition, CGT's Energy division has renewed Melismelis's mandate from last year for the creative and digital planning of CGT Rental Power (generator rental) and has also entrusted the agency with the new campaign to promote cogeneration plants.