The collaboration between Melismelis and CGT continues. CGT is a historic Italian company that is part of the TESYA International Group and has been a Caterpillar dealer since 1934, a world leader in the construction of earthmoving machinery and engines. The agency oversaw the digital planning for the #IfeelCGT employer branding project, developed by CGT with the aim of attracting new young talent by showcasing the company and the principles that drive it: passion, training, evolution and sharing.
IfeelCGT is a journey in stages through the eyes of those who embody the essence of CGT: seven key roles within the company will be described directly by the people themselves, creating a mosaic of voices that reveals the world of CGT from the inside. The communication project consists of seven videos created by videomaker Daniele Farina and editor Valerio Sordilli, with graphic consulting by Melismelis, who curated the project's visual identity. The content – the first of which has been online since 17 January – is published weekly on CGT's social media pages (Facebook, Instagram, LinkedIn and YouTube), supported by social advertising campaigns.