{"id":5013,"date":"2026-06-19T10:00:00","date_gmt":"2026-06-19T08:00:00","guid":{"rendered":"https:\/\/www.melismelis.it\/news\/tecnologia-in-movimento-la-strategia-di-melismelis-per-gli-escavatori-gommati-catsup-sup-next-gen\/"},"modified":"2026-06-29T09:36:48","modified_gmt":"2026-06-29T07:36:48","slug":"tecnologia-in-movimento-la-strategia-di-melismelis-per-gli-escavatori-gommati-catsup-sup-next-gen","status":"publish","type":"post","link":"https:\/\/www.melismelis.it\/en\/news\/tecnologia-in-movimento-la-strategia-di-melismelis-per-gli-escavatori-gommati-catsup-sup-next-gen\/","title":{"rendered":"\u201cDue mondi, stesso controllo\u201d: Melismelis\u2019 Strategy for Cat\u00ae Next Gen Wheeled Excavators"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Flexibility, adaptability and performance are the key pillars of \u201cDue mondi, stesso controllo\u201d, the creative concept developed by Melismelis to showcase the Cat\u00ae Next Gen wheeled excavators, distributed in Italy by CGT.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project was designed to highlight the range\u2019s ability to respond dynamically to the diverse operational needs of the construction sector, efficiently adapting to both job sites and urban environments thanks to advanced technologies such as Grade 3D.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Building on this positioning, Melismelis developed a digital media strategy combining Google Performance Max, LinkedIn Ads and Meta Ads, with the objective of increasing awareness of the range, driving traffic to the dedicated landing page and generating qualified leads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign was also supported by a series of short-form videos, adapted from footage produced by \u201cQuelli del Movimento Terra\u201d, and tailored for digital and social channels. The content was designed to highlight the strengths of the Cat\u00ae Next Gen range through concise, engaging assets aligned with the language and dynamics of today\u2019s digital platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flexibility, adaptability and performance are the key pillars of \u201cDue mondi, stesso controllo\u201d, the creative concept developed by Melismelis to showcase the Cat\u00ae Next Gen wheeled excavators, distributed in Italy by CGT. The project was designed to highlight the range\u2019s ability to respond dynamically to the diverse operational needs of the construction sector, efficiently adapting [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[147],"class_list":["post-5013","post","type-post","status-publish","format-standard","hentry","category-news","tag-cgt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cDue mondi, stesso controllo\u201d: Melismelis\u2019 Strategy for Cat\u00ae Next Gen Wheeled Excavators - Melismelis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.melismelis.it\/en\/news\/tecnologia-in-movimento-la-strategia-di-melismelis-per-gli-escavatori-gommati-catsup-sup-next-gen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cDue mondi, stesso controllo\u201d: Melismelis\u2019 Strategy for Cat\u00ae Next Gen Wheeled Excavators - Melismelis\" \/>\n<meta property=\"og:description\" content=\"Flexibility, adaptability and performance are the key pillars of \u201cDue mondi, stesso controllo\u201d, the creative concept developed by Melismelis to showcase the Cat\u00ae Next Gen wheeled excavators, distributed in Italy by CGT. The project was designed to highlight the range\u2019s ability to respond dynamically to the diverse operational needs of the construction sector, efficiently adapting [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.melismelis.it\/en\/news\/tecnologia-in-movimento-la-strategia-di-melismelis-per-gli-escavatori-gommati-catsup-sup-next-gen\/\" \/>\n<meta property=\"og:site_name\" content=\"Melismelis\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-19T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-29T07:36:48+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/news\\\/tecnologia-in-movimento-la-strategia-di-melismelis-per-gli-escavatori-gommati-catsup-sup-next-gen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/news\\\/tecnologia-in-movimento-la-strategia-di-melismelis-per-gli-escavatori-gommati-catsup-sup-next-gen\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/#\\\/schema\\\/person\\\/a79a467e48a09a02012582a6815595ab\"},\"headline\":\"\u201cDue mondi, stesso controllo\u201d: Melismelis\u2019 Strategy for Cat\u00ae Next Gen Wheeled Excavators\",\"datePublished\":\"2026-06-19T08:00:00+00:00\",\"dateModified\":\"2026-06-29T07:36:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/news\\\/tecnologia-in-movimento-la-strategia-di-melismelis-per-gli-escavatori-gommati-catsup-sup-next-gen\\\/\"},\"wordCount\":178,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/#organization\"},\"keywords\":[\"CGT\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.melismelis.it\\\/en\\\/news\\\/tecnologia-in-movimento-la-strategia-di-melismelis-per-gli-escavatori-gommati-catsup-sup-next-gen\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/news\\\/tecnologia-in-movimento-la-strategia-di-melismelis-per-gli-escavatori-gommati-catsup-sup-next-gen\\\/\",\"url\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/news\\\/tecnologia-in-movimento-la-strategia-di-melismelis-per-gli-escavatori-gommati-catsup-sup-next-gen\\\/\",\"name\":\"\u201cDue mondi, stesso controllo\u201d: Melismelis\u2019 Strategy for Cat\u00ae Next Gen Wheeled Excavators - Melismelis\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/#website\"},\"datePublished\":\"2026-06-19T08:00:00+00:00\",\"dateModified\":\"2026-06-29T07:36:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/news\\\/tecnologia-in-movimento-la-strategia-di-melismelis-per-gli-escavatori-gommati-catsup-sup-next-gen\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.melismelis.it\\\/en\\\/news\\\/tecnologia-in-movimento-la-strategia-di-melismelis-per-gli-escavatori-gommati-catsup-sup-next-gen\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/news\\\/tecnologia-in-movimento-la-strategia-di-melismelis-per-gli-escavatori-gommati-catsup-sup-next-gen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u201cDue mondi, stesso controllo\u201d: Melismelis\u2019 Strategy for Cat\u00ae Next Gen Wheeled Excavators\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/\",\"name\":\"Melismelis\",\"description\":\"Crea. 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