{"id":4448,"date":"2026-05-12T16:21:43","date_gmt":"2026-05-12T14:21:43","guid":{"rendered":"https:\/\/www.melismelis.it\/news\/dr-finanza-sceglie-melismelis-per-il-debutto-in-italia\/"},"modified":"2026-05-12T16:23:34","modified_gmt":"2026-05-12T14:23:34","slug":"dr-finanza-sceglie-melismelis-per-il-debutto-in-italia","status":"publish","type":"post","link":"https:\/\/www.melismelis.it\/en\/news\/dr-finanza-sceglie-melismelis-per-il-debutto-in-italia\/","title":{"rendered":"Dr. Finanza choose Melismelis for its italian debut"},"content":{"rendered":"\n<p>Melismelis is supporting Dr. Finanza in its launch in Italy, managing the entire strategic and operational communication framework for the debut of the Italian branch of the Portuguese fintech company Doutor Finan\u00e7as.<\/p>\n\n\n\n<p>For the brand\u2019s entry into the Italian market, the agency developed an integrated project spanning from the definition of positioning, tone of voice, and key messaging to the creation of the brand identity. The work extends across all touchpoints, building the brand\u2019s presence in Italy through the website, social media, media relations, and advertising campaigns, with a strong focus on financial education \u2014 a core pillar of the Dr. Finanza model.<\/p>\n\n\n\n<p>Melismelis also managed the launch activities, from the press conference to the official event held at Dazi Milano, helping introduce the brand to Italian media, stakeholders, and the public. The project will continue over the coming months with creative development and media planning initiatives aimed at supporting Dr. Finanza\u2019s growth and consolidation in the Italian market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Melismelis is supporting Dr. Finanza in its launch in Italy, managing the entire strategic and operational communication framework for the debut of the Italian branch of the Portuguese fintech company Doutor Finan\u00e7as. For the brand\u2019s entry into the Italian market, the agency developed an integrated project spanning from the definition of positioning, tone of voice, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[268],"class_list":["post-4448","post","type-post","status-publish","format-standard","hentry","category-news","tag-dr-finanza"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dr. Finanza choose Melismelis for its italian debut<\/title>\n<meta name=\"description\" content=\"Melismelis is supporting Dr. Finanza in its launch in Italy, managing the entire strategic and operational communication framework for the debut of the Italian branch of the Portuguese fintech company Doutor Finan\u00e7as.\" \/>\n<meta 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