{"id":3746,"date":"2026-02-25T15:35:15","date_gmt":"2026-02-25T14:35:15","guid":{"rendered":"https:\/\/www.melismelis.it\/news\/melismelis-firma-la-campagna-per-i-50-anni-di-de-luca-partners\/"},"modified":"2026-04-30T11:13:24","modified_gmt":"2026-04-30T09:13:24","slug":"melismelis-develops-the-campaign-for-de-luca-partners-50th-anniversary","status":"publish","type":"post","link":"https:\/\/www.melismelis.it\/en\/news\/melismelis-develops-the-campaign-for-de-luca-partners-50th-anniversary\/","title":{"rendered":"Melismelis develops the campaign for De Luca &amp; Partners\u2019 50th anniversary"},"content":{"rendered":"\n<p>Melismelis supported De Luca &amp; Partners in celebrating the firm\u2019s 50th anniversary, developing an integrated communication project designed to highlight its heritage and reinforce its authority.<\/p>\n\n\n\n<p>A long-standing partner of the firm, Melismelis worked alongside one of Italy\u2019s leading employment law practices to create a campaign that reflects both its legacy and its forward-looking vision.<\/p>\n\n\n\n<p>At the heart of the campaign is the headline:<br>\u201cWe Are at the Dawn of Our Next 50 Years\u201d \u2014 a message that conveys continuity and ambition, emphasising the firm\u2019s ability to look ahead while building on five decades of experience.<\/p>\n\n\n\n<p>The project included the development of the anniversary logo, the creative concept, and a full website redesign \u2014 both in terms of visual identity and user experience \u2014 making navigation clearer, more intuitive, and more engaging.<\/p>\n\n\n\n<p>To support the campaign, the agency also defined and managed \u2014 in collaboration with iCorporate \u2014 a structured media plan across both traditional and digital channels.<\/p>\n\n\n\n<p>This included placements in Il Sole 24 Ore and Corriere della Sera, alongside targeted online campaigns on LinkedIn Ads and Google Ads.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Melismelis supported De Luca &amp; Partners in celebrating the firm\u2019s 50th anniversary, developing an integrated communication project designed to highlight its heritage and reinforce its authority. A long-standing partner of the firm, Melismelis worked alongside one of Italy\u2019s leading employment law practices to create a campaign that reflects both its legacy and its forward-looking vision. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[152],"class_list":["post-3746","post","type-post","status-publish","format-standard","hentry","category-news","tag-de-luca-partners"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Melismelis develops the campaign for De Luca &amp; Partners\u2019 50th anniversary - Melismelis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.melismelis.it\/en\/news\/melismelis-develops-the-campaign-for-de-luca-partners-50th-anniversary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Melismelis develops the campaign for De Luca &amp; Partners\u2019 50th anniversary - Melismelis\" \/>\n<meta property=\"og:description\" content=\"Melismelis supported De Luca &amp; Partners in celebrating the firm\u2019s 50th anniversary, developing an integrated communication project designed to highlight its heritage and reinforce its authority. A long-standing partner of the firm, Melismelis worked alongside one of Italy\u2019s leading employment law practices to create a campaign that reflects both its legacy and its forward-looking vision. 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