Melismelis marks the return to television of U2 Supermercato Controcorrente with a new commercial that invites Italians to look forward with hope to the post-coronavirus era and the \u201cnew normal\u201d that awaits them. The large retailer is returning to television after several years, relying on the agency with which it has a long-standing partnership.<\/p>\n\n\n\n
The tone of voice is consistent with the chain’s counter-current positioning, which has always stood out for its innovation and ability to look to the future. In the advert, U2 Supermercato hopes to soon see Italians queuing in front of cinemas rather than supermarkets, filling stadiums, squares and beaches, but until this is possible, the brand will continue to be smart and innovative to guarantee its customers the same quality and convenience as always.<\/p>\n\n\n\n
Melismelis created the campaign and also handled its planning, working entirely remotely. The 20-second advert is on air on Mediaset and Sky networks for three weeks.<\/p>\n","protected":false},"excerpt":{"rendered":"
Melismelis marks the return to television of U2 Supermercato Controcorrente with a new commercial that invites Italians to look forward with hope to the post-coronavirus era and the \u201cnew normal\u201d that awaits them. The large retailer is returning to television after several years, relying on the agency with which it has a long-standing partnership. The […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[175],"class_list":["post-2872","post","type-post","status-publish","format-standard","hentry","category-news","tag-u2-supermercato"],"acf":[],"yoast_head":"\n