Melismelis handles communications for Sei, a Tea Group company that manages gas distribution networks and district heating services in Mantua.<\/p>\n\n\n\n
The first phase of the project, which will cover the whole of 2020, has the specific objective of informing customers about the transfer of district heating management, including commercial aspects, to Sei. For the campaign, Melismelis has chosen to \u201cplay\u201d with the brand name. This has given rise to the concept \u201cTu Sei, noi Sei\u201d (You are Sei, we are Sei), with a slogan that \u201cintervenes\u201d on the conjugation of the verb \u201cto be\u201d to indicate the new affiliation with the Sei district heating service.<\/p>\n\n\n\n
The Melismelis team will be responsible for the creative development and production of various communication materials: from the accompanying letter in the bill to DEMs, from ad hoc banners for the teaspa.it and seimantova.it websites to content for the Tea Group’s social media channels.<\/p>\n\n\n\n
The second phase of the project, which will start a few months after the first and will run for the rest of 2020, aims to communicate the values of district heating in terms of comfort, sustainability, safety and efficiency. The communication is aimed at a wider target audience \u2013 the entire city of Mantua and neighbouring municipalities \u2013 and, in addition to adapting the materials already developed, will include the introduction of BTL material, which will be distributed at the \u201cCustomer Service Desk\u201d in Vicolo Stretto 12.<\/p>\n","protected":false},"excerpt":{"rendered":"
Melismelis handles communications for Sei, a Tea Group company that manages gas distribution networks and district heating services in Mantua. The first phase of the project, which will cover the whole of 2020, has the specific objective of informing customers about the transfer of district heating management, including commercial aspects, to Sei. For the campaign, […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[157],"class_list":["post-2860","post","type-post","status-publish","format-standard","hentry","category-news","tag-gruppo-tea"],"acf":[],"yoast_head":"\n