{"id":2840,"date":"2021-05-04T09:36:00","date_gmt":"2021-05-04T07:36:00","guid":{"rendered":"https:\/\/www.melismelis.it\/news\/melismelis-vince-il-budget-di-comunicazione-di-gruppo-cap-per-il-2021\/"},"modified":"2026-03-11T15:05:27","modified_gmt":"2026-03-11T14:05:27","slug":"melismelis-vince-il-budget-di-comunicazione-di-gruppo-cap-per-il-2021","status":"publish","type":"post","link":"https:\/\/www.melismelis.it\/en\/news\/melismelis-vince-il-budget-di-comunicazione-di-gruppo-cap-per-il-2021\/","title":{"rendered":"Melismelis wins the CAP Group’s communications budget for 2021"},"content":{"rendered":"\n

Following a tender process, Gruppo CAP \u2013 the Lombardy-based utility company that manages the integrated water service for the Metropolitan City of Milan \u2013 has awarded Melismelis its communications budget for 2021. The agency, working in constant synergy with Gruppo CAP’s External Relations Department, will handle the utility’s communications through the development of campaigns planned for the most important national and local target off and online publications, as well as high-impact OOH billboards.<\/p>\n\n\n\n

The collaboration begins with a multi-subject campaign designed by Melismelis to support the launch of the new institutional website gruppocap.it<\/a> and the My CAP app. The campaign’s message, summarised in the slogan \u201cNaviga in Buone Acque\u201d (Sail in Good Waters), aims to convey the identity of a public company and its mission in a clear and engaging way.<\/p>\n\n\n\n

The campaign is planned \u2013 offline and online \u2013 in the Milan editions of Corriere della Sera and La Repubblica and in the most popular local newspapers in the Milan hinterland.<\/p>\n\n\n\n

In addition to a commercial<\/a> for Telelombardia and Radio Lombardia, the campaign is on air on digimupi, mupi and other print formats on the Trenord and RFI railway networks, in the 35 railway stations included in the territory where the Lombardy utility operates. Addressable TV for La7 completes the planning. The agency has prepared a digital campaign that includes programmatic display and social ads, as well as DEM and newsletters aimed at the mayors of the municipalities of the Metropolitan City of Milan.<\/p>\n","protected":false},"excerpt":{"rendered":"

Following a tender process, Gruppo CAP \u2013 the Lombardy-based utility company that manages the integrated water service for the Metropolitan City of Milan \u2013 has awarded Melismelis its communications budget for 2021. The agency, working in constant synergy with Gruppo CAP’s External Relations Department, will handle the utility’s communications through the development of campaigns planned […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[156],"class_list":["post-2840","post","type-post","status-publish","format-standard","hentry","category-news","tag-gruppo-cap"],"acf":[],"yoast_head":"\nMelismelis wins the CAP Group's communications budget for 2021 - Melismelis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.melismelis.it\/en\/news\/melismelis-vince-il-budget-di-comunicazione-di-gruppo-cap-per-il-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Melismelis wins the CAP Group's communications budget for 2021 - Melismelis\" \/>\n<meta property=\"og:description\" content=\"Following a tender process, Gruppo CAP \u2013 the Lombardy-based utility company that manages the integrated water service for the Metropolitan City of Milan \u2013 has awarded Melismelis its communications budget for 2021. 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