{"id":2798,"date":"2022-12-13T11:29:00","date_gmt":"2022-12-13T10:29:00","guid":{"rendered":"https:\/\/www.melismelis.it\/news\/next-gen-dust-heroes-la-campagna-gaming-ideata-da-melismelis-per-il-lancio-del-nuovo-miniescavatore-cat-305-next-gen\/"},"modified":"2026-03-11T12:35:43","modified_gmt":"2026-03-11T11:35:43","slug":"next-gen-dust-heroes-la-campagna-gaming-ideata-da-melismelis-per-il-lancio-del-nuovo-miniescavatore-cat-305-next-gen","status":"publish","type":"post","link":"https:\/\/www.melismelis.it\/en\/news\/next-gen-dust-heroes-la-campagna-gaming-ideata-da-melismelis-per-il-lancio-del-nuovo-miniescavatore-cat-305-next-gen\/","title":{"rendered":"\u201cNext Gen Dust Heroes\u201d: the gaming campaign created by Melismelis for the launch of the new Cat\u00ae 305 Next Gen mini excavator"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Next Gen Dust Heroes is the campaign created by Melismelis to promote the new Cat\u00ae 305 Next Generation mini excavator, a cutting-edge machine with integrated connectivity technology.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The agency has created a campaign for CGT with the aim of<strong> generating qualified leads<\/strong> and <strong>targeting a specific audience<\/strong>: <strong>the new generation of operators<\/strong>. It will be on air until mid-January and is planned for <strong>Search Ads, Meta, LinkedIn, native advertising, banners and video displays<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign invites users to register to book a test drive at CGT branches and authorised dealers so they can try out the 305 Next Gen in an online arcade game. The game allows players to climb aboard the new 305 Next Gen, collect coins, avoid obstacles and <strong>discover the integrated connectivity technology of the new mini excavator<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, by registering your company for the <strong>competition<\/strong>, you have the chance to <strong>win a trip for two<\/strong> to Malaga to visit the <strong>Caterpillar Malaga Demonstration &amp; Learning Centre<\/strong>, where you can enjoy an extraordinary experience and test the best of Caterpillar innovation for yourself. <strong>The campaign also promotes CGT Guaranteed Used Equipment<\/strong>, which offers a simple and advantageous way to enter the world of Cat\u00ae Next Gen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Next Gen Dust Heroes is the campaign created by Melismelis to promote the new Cat\u00ae 305 Next Generation mini excavator, a cutting-edge machine with integrated connectivity technology. The agency has created a campaign for CGT with the aim of generating qualified leads and targeting a specific audience: the new generation of operators. It will be [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[147],"class_list":["post-2798","post","type-post","status-publish","format-standard","hentry","category-news","tag-cgt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cNext Gen Dust Heroes\u201d: the gaming campaign created by Melismelis for the launch of the new Cat\u00ae 305 Next Gen mini excavator - Melismelis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.melismelis.it\/en\/news\/next-gen-dust-heroes-la-campagna-gaming-ideata-da-melismelis-per-il-lancio-del-nuovo-miniescavatore-cat-305-next-gen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cNext Gen Dust Heroes\u201d: the gaming campaign created by Melismelis for the launch of the new Cat\u00ae 305 Next Gen mini excavator - Melismelis\" \/>\n<meta property=\"og:description\" content=\"Next Gen Dust Heroes is the campaign created by Melismelis to promote the new Cat\u00ae 305 Next Generation mini excavator, a cutting-edge machine with integrated connectivity technology. The agency has created a campaign for CGT with the aim of generating qualified leads and targeting a specific audience: the new generation of operators. 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