{"id":2796,"date":"2023-01-24T17:46:37","date_gmt":"2023-01-24T16:46:37","guid":{"rendered":"https:\/\/www.melismelis.it\/news\/signify-philips-led-e-on-air-con-la-nuova-campagna-la-luce-giusta-cambia-tutto-a-firma-melismelis\/"},"modified":"2026-03-11T12:37:48","modified_gmt":"2026-03-11T11:37:48","slug":"signify-philips-led-e-on-air-con-la-nuova-campagna-la-luce-giusta-cambia-tutto-a-firma-melismelis","status":"publish","type":"post","link":"https:\/\/www.melismelis.it\/en\/news\/signify-philips-led-e-on-air-con-la-nuova-campagna-la-luce-giusta-cambia-tutto-a-firma-melismelis\/","title":{"rendered":"Signify (Philips LED) is on air with its new campaign, \u2018The right light changes everything!\u2019, created by Melismelis."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Signify<\/strong>, the world leader in lighting, returns to the spotlight with a <strong>campaign created by Melismelis<\/strong> for the <strong>launch of the innovative Philips LED New Class A bulbs<\/strong>, which reduce energy consumption and carbon emissions, as well as complying with the new energy labelling parameters set out in European legislation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign, created with the aim of <strong>building brand awareness and generating sell-outs<\/strong>, highlights the advantages of Signify&#8217;s new ultra-efficient product. The three radio spots and social <strong>ads ironically alternate between situations that could happen to anyone with such high energy costs<\/strong>. With the \u201cright light\u201d provided by Philips LED New Class A bulbs, it will no longer be necessary to do homework in the dark and get everything wrong, argue with your partner about whether to keep the lights on or off, or even walk around the house in the dark at night to save on energy consumption, thus avoiding unpleasant inconveniences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign will be planned on some of the main national radio networks and on the most important local and online broadcasters on Meta and Google Ads.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Signify, the world leader in lighting, returns to the spotlight with a campaign created by Melismelis for the launch of the innovative Philips LED New Class A bulbs, which reduce energy consumption and carbon emissions, as well as complying with the new energy labelling parameters set out in European legislation. The campaign, created with the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[172],"class_list":["post-2796","post","type-post","status-publish","format-standard","hentry","category-news","tag-signify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Signify (Philips LED) is on air with its new campaign, \u2018The right light changes everything!\u2019, created by Melismelis. - Melismelis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.melismelis.it\/en\/news\/signify-philips-led-e-on-air-con-la-nuova-campagna-la-luce-giusta-cambia-tutto-a-firma-melismelis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Signify (Philips LED) is on air with its new campaign, \u2018The right light changes everything!\u2019, created by Melismelis. - Melismelis\" \/>\n<meta property=\"og:description\" content=\"Signify, the world leader in lighting, returns to the spotlight with a campaign created by Melismelis for the launch of the innovative Philips LED New Class A bulbs, which reduce energy consumption and carbon emissions, as well as complying with the new energy labelling parameters set out in European legislation. 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