{"id":2768,"date":"2024-07-04T10:00:00","date_gmt":"2024-07-04T08:00:00","guid":{"rendered":"https:\/\/www.melismelis.it\/news\/menzione-speciale-per-melismelis-durante-i-touchpoint-awards-engagement-2024\/"},"modified":"2026-03-11T11:37:30","modified_gmt":"2026-03-11T10:37:30","slug":"menzione-speciale-per-melismelis-durante-i-touchpoint-awards-engagement-2024","status":"publish","type":"post","link":"https:\/\/www.melismelis.it\/en\/news\/menzione-speciale-per-melismelis-durante-i-touchpoint-awards-engagement-2024\/","title":{"rendered":"Special mention for Melismelis at the Touchpoint Awards Engagement 2024"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">During the <strong>Touchpoint Awards Engagement 2024 ceremony<\/strong>, the <strong>Melismelis<\/strong> team received a <strong>Special Mention from the Jury for the @iosono.ivo project<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To engage a younger audience and speak to the new generation of earthmoving operators, the agency created a real influencer in the sector: Ivo. A CGT demonstrator who talks about <strong>Cat Next Gen compact machines<\/strong> in an innovative, fresh way, using language typical of social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through <strong>Instagram and TikTok<\/strong>, <strong>Ivo presents the functions and features of the machines<\/strong> to the public and takes his followers around Italy with him, mixing his private life and professional activities on his profiles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A total of <strong>12,500 followers, more than 90,000 reactions, over 9 million accounts reached and 13 million total views in just 7 months<\/strong>: these are the numbers that convinced the jury of the Touchpoint Awards Engagement 2024 to award Melismelis for the @iosono.ivo project.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the Touchpoint Awards Engagement 2024 ceremony, the Melismelis team received a Special Mention from the Jury for the @iosono.ivo project. To engage a younger audience and speak to the new generation of earthmoving operators, the agency created a real influencer in the sector: Ivo. A CGT demonstrator who talks about Cat Next Gen compact [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[147],"class_list":["post-2768","post","type-post","status-publish","format-standard","hentry","category-news","tag-cgt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Special mention for Melismelis at the Touchpoint Awards Engagement 2024 - Melismelis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.melismelis.it\/en\/news\/menzione-speciale-per-melismelis-durante-i-touchpoint-awards-engagement-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Special mention for Melismelis at the Touchpoint Awards Engagement 2024 - Melismelis\" \/>\n<meta property=\"og:description\" content=\"During the Touchpoint Awards Engagement 2024 ceremony, the Melismelis team received a Special Mention from the Jury for the @iosono.ivo project. 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