{"id":2766,"date":"2024-09-26T12:16:57","date_gmt":"2024-09-26T10:16:57","guid":{"rendered":"https:\/\/www.melismelis.it\/news\/melismelis-apre-la-strada-alle-vibrofinitrici-cat-con-una-campagna-digital-per-cgt\/"},"modified":"2026-03-11T11:33:11","modified_gmt":"2026-03-11T10:33:11","slug":"melismelis-apre-la-strada-alle-vibrofinitrici-cat-con-una-campagna-digital-per-cgt","status":"publish","type":"post","link":"https:\/\/www.melismelis.it\/en\/news\/melismelis-apre-la-strada-alle-vibrofinitrici-cat-con-una-campagna-digital-per-cgt\/","title":{"rendered":"Melismelis opens the way for Cat\u00ae pavers with a digital campaign for CGT"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u2018The road to perfection\u2019 is the headline of the communication campaign launched by CGT and curated by <strong>Melismelis<\/strong>. The project features <strong>Cat\u00ae motor graders<\/strong>, in particular the new <strong>Cat\u00ae AP400 and Cat\u00ae AP500<\/strong> models: machines that represent the pinnacle of innovation in the sector, thanks to their ability to adapt to any type of road, combined with unparalleled versatility. Their <strong>operational flexibility and ease of manoeuvring<\/strong> make them the ideal solution for the needs of professionals in the sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Melismelis localised the international campaign developed by Caterpillar for the Italian market, devising the campaign headline and creating all the graphic formats necessary for a <strong>multi-channel media mix<\/strong>. <strong>Melismelis<\/strong> developed the <strong>media strategy<\/strong> and managed the communication campaign on <strong>LinkedIn, Meta and Google Performance Max<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The aim of the campaign was to <strong>gather qualified leads and increase traffic to the project&#8217;s landing page<\/strong>, selecting a specific target audience of companies active in the road construction sector. Thanks to a well-structured media plan and effective content, the campaign achieved significant results: in terms of performance, it generated almost 2 million impressions and over 44,000 clicks, demonstrating a high level of engagement and interest from the target audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018The road to perfection\u2019 is the headline of the communication campaign launched by CGT and curated by Melismelis. The project features Cat\u00ae motor graders, in particular the new Cat\u00ae AP400 and Cat\u00ae AP500 models: machines that represent the pinnacle of innovation in the sector, thanks to their ability to adapt to any type of road, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[147],"class_list":["post-2766","post","type-post","status-publish","format-standard","hentry","category-news","tag-cgt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Melismelis opens the way for Cat\u00ae pavers with a digital campaign for CGT - Melismelis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.melismelis.it\/en\/news\/melismelis-apre-la-strada-alle-vibrofinitrici-cat-con-una-campagna-digital-per-cgt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Melismelis opens the way for Cat\u00ae pavers with a digital campaign for CGT - Melismelis\" \/>\n<meta property=\"og:description\" content=\"\u2018The road to perfection\u2019 is the headline of the communication campaign launched by CGT and curated by Melismelis. The project features Cat\u00ae motor graders, in particular the new Cat\u00ae AP400 and Cat\u00ae AP500 models: machines that represent the pinnacle of innovation in the sector, thanks to their ability to adapt to any type of road, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.melismelis.it\/en\/news\/melismelis-apre-la-strada-alle-vibrofinitrici-cat-con-una-campagna-digital-per-cgt\/\" \/>\n<meta property=\"og:site_name\" content=\"Melismelis\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-26T10:16:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-11T10:33:11+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/news\\\/melismelis-apre-la-strada-alle-vibrofinitrici-cat-con-una-campagna-digital-per-cgt\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/news\\\/melismelis-apre-la-strada-alle-vibrofinitrici-cat-con-una-campagna-digital-per-cgt\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/#\\\/schema\\\/person\\\/a79a467e48a09a02012582a6815595ab\"},\"headline\":\"Melismelis opens the way for Cat\u00ae pavers with a digital campaign for CGT\",\"datePublished\":\"2024-09-26T10:16:57+00:00\",\"dateModified\":\"2026-03-11T10:33:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/news\\\/melismelis-apre-la-strada-alle-vibrofinitrici-cat-con-una-campagna-digital-per-cgt\\\/\"},\"wordCount\":207,\"publisher\":{\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/#organization\"},\"keywords\":[\"CGT\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/news\\\/melismelis-apre-la-strada-alle-vibrofinitrici-cat-con-una-campagna-digital-per-cgt\\\/\",\"url\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/news\\\/melismelis-apre-la-strada-alle-vibrofinitrici-cat-con-una-campagna-digital-per-cgt\\\/\",\"name\":\"Melismelis opens the way for Cat\u00ae pavers with a digital campaign for CGT - Melismelis\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/#website\"},\"datePublished\":\"2024-09-26T10:16:57+00:00\",\"dateModified\":\"2026-03-11T10:33:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/news\\\/melismelis-apre-la-strada-alle-vibrofinitrici-cat-con-una-campagna-digital-per-cgt\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.melismelis.it\\\/en\\\/news\\\/melismelis-apre-la-strada-alle-vibrofinitrici-cat-con-una-campagna-digital-per-cgt\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/news\\\/melismelis-apre-la-strada-alle-vibrofinitrici-cat-con-una-campagna-digital-per-cgt\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Melismelis opens the way for Cat\u00ae pavers with a digital campaign for CGT\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/\",\"name\":\"Melismelis\",\"description\":\"Crea. 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