{"id":2762,"date":"2024-11-28T11:15:00","date_gmt":"2024-11-28T10:15:00","guid":{"rendered":"https:\/\/www.melismelis.it\/news\/iosono-ivo-vince-il-touchpoint-awards-strategy-nella-categoria-b2b\/"},"modified":"2026-03-11T11:19:02","modified_gmt":"2026-03-11T10:19:02","slug":"iosono-ivo-vince-il-touchpoint-awards-strategy-nella-categoria-b2b","status":"publish","type":"post","link":"https:\/\/www.melismelis.it\/en\/news\/iosono-ivo-vince-il-touchpoint-awards-strategy-nella-categoria-b2b\/","title":{"rendered":"@iosono.ivo wins the Touchpoint Awards Strategy in the B2B category"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The <strong>@iosono.ivo project<\/strong>, created by <strong>Melismelis<\/strong> for <strong>CGT<\/strong>, has received another major accolade in the world of communication: after receiving a Special Mention from the Jury at the <strong>Touchpoint Awards Engagement 2024<\/strong> last July, the @iosono.ivo project also won the <strong>Touchpoint Awards Strategy in the B2B category<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to an innovative and strategic approach, the project <strong>has revolutionised the communication of earthmoving machinery, bringing Caterpillar compact machines to Instagram and TikTok<\/strong>, thus creating a link between the brand and the younger generations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ivo is a CGT demonstrator who has become a digital creator<\/strong> capable of combining technology and storytelling, bringing young audiences closer to the Cat\u00ae world with engaging content about his professional activity and Cat\u00ae compact machines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Winning the <strong>Touchpoint Awards Strategy in the B2B category<\/strong> is further confirmation of the effectiveness of great teamwork and an intelligent and courageous strategic vision that has been able to <strong>respond to the challenges of the B2B market in a fresh and innovative way<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The @iosono.ivo project, created by Melismelis for CGT, has received another major accolade in the world of communication: after receiving a Special Mention from the Jury at the Touchpoint Awards Engagement 2024 last July, the @iosono.ivo project also won the Touchpoint Awards Strategy in the B2B category. Thanks to an innovative and strategic approach, the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[147],"class_list":["post-2762","post","type-post","status-publish","format-standard","hentry","category-news","tag-cgt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>@iosono.ivo wins the Touchpoint Awards Strategy in the B2B category - Melismelis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.melismelis.it\/en\/news\/iosono-ivo-vince-il-touchpoint-awards-strategy-nella-categoria-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"@iosono.ivo wins the Touchpoint Awards Strategy in the B2B category - Melismelis\" \/>\n<meta property=\"og:description\" content=\"The @iosono.ivo project, created by Melismelis for CGT, has received another major accolade in the world of communication: after receiving a Special Mention from the Jury at the Touchpoint Awards Engagement 2024 last July, the @iosono.ivo project also won the Touchpoint Awards Strategy in the B2B category. Thanks to an innovative and strategic approach, the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.melismelis.it\/en\/news\/iosono-ivo-vince-il-touchpoint-awards-strategy-nella-categoria-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"Melismelis\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-28T10:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-11T10:19:02+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/news\\\/iosono-ivo-vince-il-touchpoint-awards-strategy-nella-categoria-b2b\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/news\\\/iosono-ivo-vince-il-touchpoint-awards-strategy-nella-categoria-b2b\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/#\\\/schema\\\/person\\\/a79a467e48a09a02012582a6815595ab\"},\"headline\":\"@iosono.ivo wins the Touchpoint Awards Strategy in the B2B category\",\"datePublished\":\"2024-11-28T10:15:00+00:00\",\"dateModified\":\"2026-03-11T10:19:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/news\\\/iosono-ivo-vince-il-touchpoint-awards-strategy-nella-categoria-b2b\\\/\"},\"wordCount\":178,\"publisher\":{\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/#organization\"},\"keywords\":[\"CGT\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/news\\\/iosono-ivo-vince-il-touchpoint-awards-strategy-nella-categoria-b2b\\\/\",\"url\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/news\\\/iosono-ivo-vince-il-touchpoint-awards-strategy-nella-categoria-b2b\\\/\",\"name\":\"@iosono.ivo wins the Touchpoint Awards Strategy in the B2B category - Melismelis\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/#website\"},\"datePublished\":\"2024-11-28T10:15:00+00:00\",\"dateModified\":\"2026-03-11T10:19:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/news\\\/iosono-ivo-vince-il-touchpoint-awards-strategy-nella-categoria-b2b\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.melismelis.it\\\/en\\\/news\\\/iosono-ivo-vince-il-touchpoint-awards-strategy-nella-categoria-b2b\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/news\\\/iosono-ivo-vince-il-touchpoint-awards-strategy-nella-categoria-b2b\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"@iosono.ivo wins the Touchpoint Awards Strategy in the B2B category\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.melismelis.it\\\/en\\\/\",\"name\":\"Melismelis\",\"description\":\"Crea. 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